Marketplace
Uber Flow — Walk Mode
Big events break pickup: riders and drivers circle, blind to each other. A scrollytelling case study reimagining the last 100 feet of an Uber pickup at live events.
The problem
At big events the last 100 feet break: thousands of riders and drivers converge on one venue, GPS pins collide, and both sides circle blind to each other — long waits, cancellations, and surge frustration.
The problem
At big events the last 100 feet break: thousands of riders and drivers converge on one venue, GPS pins collide, and both sides circle blind to each other — long waits, cancellations, and surge frustration.
Metric that matters
Primary: match-to-pickup completion time at venue egress. Guardrail: cancellation rate + driver idle time. Counter-metric: rider walking distance — don't fix wait times by overloading the rider.
Key tradeoff
Move riders to dynamic 'walk-to' meeting points vs. keep curbside pickup. Chose guided walk-mode to designated zones — traded a little rider effort for a large drop in circling and cancellations.
Biggest risk
Behavior change at scale: will tired riders actually walk? Accessibility for those who can't, and venue/permitting limits on where meeting points can live.